PegasusVisa’s test of 22 shopping agents found they picked the right item 57% of the time
Visa had 22 AI shopping agents, Gemini and Meta’s Muse among them, each make 15 attempts to buy a TV, a laptop or a hair appliance for a shopper who held back some of their needs, and only about 57% of attempts ended with the right product, with the misses coming from wrong picks rather than payments.
Your doorPut the details agents get wrong, such as compatibility, exact specs and the return window, in consistent structured fields on every product page, and tag agent-placed orders so you can see whether they come back as returns more often.
Source: Fortune, Nov 5, 2026 · Visa tested AI shopping agents—and they failed nearly 50% of the time ↗
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