PegasusAI chat now shapes more purchases than retailers’ own sites, McKinsey finds
McKinsey’s survey of about 21,000 consumers in 11 markets found AI chat and search tools were the biggest influence on the latest purchase for 29% of AI shoppers, and the share of US adults buying through AI has roughly doubled since December to 9%.
Your doorMake sure agents can read your catalog, prices and return terms as structured data, and decide on purpose which authorized agents may complete checkout at your door rather than leaving it to defaults.
Source: Retail Technology Innovation Hub, Oct 28, 2026 · McKinsey research shows retailers are losing the start of the shopping journey to AI tools ↗
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